The stay-at-home order enforced for the pandemic has contributed to the surge in SVOD subscriptions in the United States. advertisement Continue reading below A survey of 1,072 US adults conducted by Integral Ad Science showed that: Twenty-seven percent of participants aged 18-29 subscribed to a paid SVOD service for a coronavirus pandemic. Forty-seven percent of this age group subscribed to a free SVOD service for a pandemic. The same study found the following: Twenty-four percent of US adults between the ages of 30 and 44 subscribed to a paid SVOD service directly for a pandemic. Fifty-two percent of this age group subscribed to a free SVOD service for a pandemic.
Why SEO Prioritization Should Be Included in All SVOD Provider Roadmaps Why SEO Prioritization Should Be Included in All SVOD Provider Roadmaps According to another survey, 21% of adults in the United States cite pandemics as a minor or major reason for joining a new streaming service. From the fourth quarter of 2019 to the second quarter of 2020, the number of SVOD services offered by adults in the United States generally increased by 4% and decreased by 3% in Real Estate Photo Editing adults in the United States without an SVOD subscription. advertisement Continue reading below To win the streaming war, SVOD providers need to be competitive. Having good content isn't enough – it must also be discoverable. In the next section, we'll review the importance and current challenges of getting consumers to discover content. Importance of content discoverability As the SVOD content library continues to grow, it becomes increasingly important to prioritize discovery in order to maintain a market advantage.
Research shows that there is still plenty of room for improvement to make it easier for consumers to find their next show or movie. For example, according to a research study conducted by Nielsen last year, most American adults often do not know exactly what they want to see before they sit down. It found it: About 22% of adults in the United States “have no idea what they want to see before watching” – peaking at 30% in demographics between the ages of 18 and 34. ~ 33% of the time, US adults "have a rough idea, but don't know exactly what they want to see" – peaks at 40% in demographics aged 18-34 About 66% of
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